Most companies are satisfied with having a web presence and ensuring that the right brand elements are there e.g. a logo and the company font. As your company website becomes one of the only experiences your potential customers will have of you, it's worth giving your website a bit more love and care.
How do you want your brand, products and services to be experienced? Can the design of your site emphasise your brand value and a glimpse of what to expect?
As the web is growing and our impatience for bad website experiences is at an all-time low, your site has to adapt. Having a website is not only about converting visitors, it is also about building a relationship and developing your brand. It is your way to tell the world who you are.
Your website is a reflection of your company.